사람들은 큰 것에 주목한다. 파란이 천억을 쏜다는 기사에 놀라고, 유무선 연동이나 온라인 오프라인의 통합, 유비쿼터스의 현란한 미래에 혹한다. 하지만 파란이 보여준 그림은 식상하다. 나 역시 엊그제 컨퍼런스에 나가 컨버전스란 말을 쉽게도 내밷었다. 하지만 컨버전스란 논리로 구현되는 것이 아니다. 아니 구현은 될 수 있을 지도...그러나 그렇게 설계된 서비스를 유저가 계속 사용될 지에 대해서는 물음표 백 한 개.
중요한 문제는 언제나 심플. 컨버전스된 네트워크 상에서 정말로 사람들이 무엇을 원하는가, 컨버전스된 서비스에서 큰 가치를 느끼는가 하는 가장 기본적인 질문이다.
돈이라면 허벌나게 쏟아부을 수 있었을 MS의 3degrees의 실패도, 논리상 개인 중심 커뮤니티(블로그,미니홈피)와 집단 중심 커뮤니티(카페)의 니치를 파고든 프리챌 섬이 위태롭게 느껴지는 이유도, 파란에 실망을 느낀 이유도 사람들이 오래 그 시스템을 꼭 사용해야 하는 차별화 된 킬러, 에지를 포착하기 어려웠기 때문이다.
그런데 그 킬러, 그 에지가 그토록 큰 그림에서 시작된 적이 있었던가?
킬러란 바로 한 사람의 유저가 마음으로 느끼는 감동에서 시작하는 것 아닌가.
아주 작은 필요. 한 페이지 더 눌러보고 싶은 매력, 지금은 바쁘더라도 꼭 다시 와서 챙겨 보게 만드는 감동.
내가 보아왔던 성공한 사이트들은 모두 작게 시작했다. 큰 시장에서 시작한 작은 시작들. 작고 단단한 킬러 하나만 있으면 된다. 거기서 많은 것들이 가지를 쳐 가며 큰 그림을 만들어 간다. 마치 생명체처럼.
그렇게 작은 킬러가 생명력을 가지고 제멋대로 큰 그림을, 애초에 예상하거나 가능했던 것 보다 훨씬 더 큰 그림을 만들어가는 과정은 가히 역동적이다. 어, 이거 먹히네. 그럼 조금만 더 조금만 더 하다가 나중에는 작정하고 이게 대체 어디까지 갈 수 있을까?... 사람들의 아이디어는 무궁무진 자극되어 더해지고, 그때마다 유저들의 반응은 수치로 폭발한다. 단순히 머리 속에서 그려, 파워포인트로 정리한 그런 것과는 차원이 다른 가슴 떨림을 선사하는 것이다.
유진이가 예뻐라~하는 그 많은 B급 사이트들처럼, 무언가의 시작이라면 그렇게 시작하고 싶다. 작고 단단하게,,,가장 기본적인 것에서. 머리 속에 그린 큰 그림 대신 작은 킬러 하나를 찾으며. 지금 내 사이트 앞에 있는 그 사람에게 여기서 '단 한 페이지만 더' 클릭해야 할 단 하나의 이유를 주기 위해 애쓰면서.
한편, 컨퍼런스 발표하고 계속해서 구글이 그려가고 있는 '큰 그림'이 머리 속을 떠나지 않는다. 구글이 만들어 내고 있는 새로운 유통망의 구조를 난 또 내 머리속에서 해체해서 내 식의 그림으로 그려보고 있다. (이 그림이 래리나 세르지 혹은 슈미트씨의 그림과 일치하는 지는 모르겠지만^^;;)
감동적이다. 구글은 감동적이다. 어떻게 그 많은 회사 중 블로그 였으며, 또 피카사란 말인가. 1GB Gmail의 파격은 또 어떻고.
피카사(pc) - 헬로(pc2web, pc2pc) - 블로거(오버그라운드 네트워크)/Gmail(언더그라운드 네트워크)- 구글(search) -개인화(search 결과의 재가공, 필터링, 네트워크의 또 다른 시작점)로 이어지는 이 완결된 정보 유통 구조의 진화는 너무나 심플하면서도 현재 소셜 네트워크, 블로그, 커뮤니티...나아게 웹의 미래에 대한 완벽한 샘플을 제공한다. 빈 조각을 맞추어 가듯, 큰 그림의 퍼즐을 끼워넣고 있다. 아직 여기서 빠진 조각은 모바일/디바이스. 이 녀석들은 어디쯤에서 끼워질까? 궁금해진다. 아마도 구글로 오기 전 피카사 단에서? 구글의 큰 그림은 어디까지 뻗어나갈까.
무수히 많은 구글에 관한 기사를 읽었지만, 구글의 미션과 비전에 대해 구글이 말하는 것은 언제나 단 한가지다.
더 많은 정보를 더 많은 사람에게 전달한다. 그리고 내가 목격하는 모든 구글의 행보는 그 하나의 길로 수렴된다. 블로거닷컴을 인수한 것도, 피카사와 파트너쉽을 맺은 것도. 큰 그림이란 바로 이런 것이다. 이토록 심플하고 이토록 분명한 큰 그림.
oh...google.
Posted by youzin | TrackBack
Comments 구굴손에 들어가면..
너무 쉽고 간단해저버리는게 매력인거같아요
마치.. 과거의 페이지로 바뀌어버리는듯한...
좋은글 잘봤습니다 :0
(오랫만에 집중하면서 볼수 있는 글이였어요)
^^... 좋은 글 이었습니다...
유진님의 모든 글과 생각에 전적으로 동의한다고 말하진 못하지만 유진님의 글은 오늘 같이 더운여름 아스팔트 한가운데서 마시는 시원한 포카리스웨타(ㅎㅎ) 같아요.
저도 언제나 구글의 행보를 보면서 가슴 떨림을 느끼고 있답니다.
참. 구글이 최근 모바일 부분에서 새로운 서비스를 시작했습니다. 이미 웹상으로 서비스 중인 Froogle의 Wireless 버젼 베타서비스입니다. 첫화면에 구글의 강력한 물건 검색 서비스를 휴대폰에서 사용할 수 있게 된다면 오프라인상에서라도 더이상 바가지 쓸 일은 없을꺼야라고 써놓았군요.^ http://labs.google.com/frooglewml.html
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